THE 20TH ANNIVERSARY show of Boardwalk, the direct selling company that is one of the leading players in the Philippine fashion industry and lifestyle, was a big hit at the Araneta Coliseum and when it was shown on ABS-CBN. Kris Aquino remains to be their main celebrity endorser and business ambassador. The other endorsers are Jean Garcia for their timeless collection, Cherry Pie Picache for the plus size women, Assunta de Rossi for corporate chic collection, Rich Asuncion for Boardwalk ladies collection, Bangs Garcia for intimate apparel, Julia Montes for their fragrances and Nikki Gil for Boardwalk cosmopolitan. Their male endorsers are Ryan Agoncillo for hip and smart collection, Jake Cuenca for their watches and sunglasses, Gabby Concepcion for the elite group, Derek Ramsay for their Ang Bayan collection, Matteo Guidicelli for their boys collection and Coco Martin for Boadwalk Trion healthy lifestyle. With such a formidable lineup of celebrities endorsing them, it’s not surprising that Boardwalk continues to grow and expand from Aparri to Jolo.
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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.