We’re sure the companies who got them are paying them big, and in dollars at that. But we asked ordinary people if they are familiar with these foreign celebs and the answer we often get is another question: “Sino yun?” Precisely. We don’t think the masa viewer knows them as their shows are not exactly big hits locally. Only those with cable could watch “Vampire Diaries” and “Gossip Girl” as they’re not shown on free TV. As a matter of fact, Zac, Michael and Ian even admitted in interviews with them that nobody gets them as endorsers in the U.S. and their endorsements here are their very first. We’re the only ones giving that much importance to them.
We honestly believe that the masa crowd is really more interested in following the lives and shenanigans of local artistas and celebrities. But the companies who got these foreign endorsers obviously think that the ordinary Juan de la Cruz is still plagued with colonial mentality. Well, who knows, maybe they’re right. Unless a formal survey or study would be taken to ascertain how effective these endorsers are in selling local products, we’d never really, fully know.
