TV5 Boss Manny V. Pangilinan Bares His Convergence Vision For TV Viewing

TV5 BOSS MANNY V. PANGILINAN, in his speech at the 1st night of the Ad Summit of the Association of Accredited Advertising Agencies, announced to the 2,500 ad practitioner delegates that TV5 strengthens its programming and presence with game-changing digital convergence with telecommunications giant Smart Communications Inc. He said there’s a belief that “content consumption is decreasing but the truth is it’s actually increasing, but on digital and multi-screens. Second, viewer habits are changing as content is devoured whenever and wherever, at the viewer’s convenience.”

He then challenges the delegates: “The question is: How can advertisers and telcos address this emerging demand? We all know we must be where the consumers are, or where they are going. Finally, content must be made relevant to the digital natives: the millenials, the Gen Y Filipinos who’ll be one third of our population by 2015 and who will access digital content formatted to multi-screen, multi-platforms and viewers on-the-go. This is precisely what convergence means: telcos going digital and content following suit all to serve growing consumer needs.”

His speech predicts the future of TV viewing with viewers watching shows not only on the usual TV sets but on Smartphones, tablets, phablets, laptops and other modern gadgets and platforms, while connected to the internet. We commend MVP for his foresight. Indeed, we now truly live in the digital age and the sooner other networks realize this, the better for them to be able to cope with the changes in our times.