TV5 president and CEO Noel Lorenzana says: “The TV5 Mobile App could be considered as the realization of the convergence among different TV5 media partners, all coming together to give the viewer the widest range of choices on how he or she gets information or entertainment in our day and age.”
TV5 is offering a range of products from news and entertainment programs to video on demand and the Second Screen Experience, which gives viewers real-time interaction and access to exclusive perks such as coupons and a chance to win cool prizes. Indeed, television has transformed beyond the so called “boob tube” into a world where wireless communication rules, and the TV5Mobile App stands at the forefront of this television revolution.
A foretaste of how the mobile app changes one’s viewing experience would be in the new drama series “JasMine”, which promises something unique as it “blurs the lines between reality and fiction” with its second-screen content made possible through the TV5 Mobile App. The app allows users to step into the world of JasMine by giving them exclusive content both from their television and mobile screens. Fiction crosses to reality through the app’s Tune-In feature where users can access never-before seen footage and stills, behind-the-scene content, in-depth character profiles, mystery clues, story extensions and special live streaming. Viewer sentiment and engagement can even be measured through the JasMine Feelings-o-Meter, the app’s Chat function and real-time polling. JasMine fans and TV5Mobile App users can even get rewarded as they “Tune-In” through contest entries in promos, coupons and freebies redeemable through TV5 partners.