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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jan 24, 2015

How Ruffa Gutierrez Keeps Herself Looking Forever Young

RUFFA GUTIERREZ looks so sexy at her launch as the endorser of Cosmo Skin Premium Collagen, a power drink supplement you mix with your coffee or favorite beverage to keep you forever young. She’s the perfect model for this fountain of youth drink as she looks ageless. No wonder even younger men like her current BF, Jordan Mouyal, are falling for her.


“We had a soft launch of Ruffa as our model on social media last December at bumenta agad nang malakas,” says Nino Bautista, head of Bargn Farmaceutici that produces Cosmo Skin Premium Collagen. “Now that she’s formally introduced as our product endorser, we expect more increase in our sales.”

What exactly is collagen? “It’s the important glue that holds our bodies together,” says another Cosmos exec, Red Gatus. “Without it, we’d be a blob without any shape. By the time we’re 40, we lose 25% of the collagen in our body. By 60, we lose 50%, so this needs to be replaced or it causes aging and wrinkling.”
“Before I agreed to endorse it, I said ita-try ko muna,” says Ruffa. “In six days, I saw the effects na. I noticed a pinkish glow on my skin, I have less hair fall and my nails and bones become stronger. The competition in showbiz now is so tough so you have to look your best. I can’t afford to look old and wrinkled. With this, you don’t need botox injections anymore. This is a natural way of looking young and feeling young kasi mawawala pati yung joint pains mo. And it’s so reasonably at only P120 per tube, which you can use for the whole day na. It also has 20,000 mg., unlike other collagen drinks na 5,000 mg. lang.”
So what’s in store for her in 2015? “I am writing a book, abangan nyo yan, and I’m also coming up with a new line of children’s clothes with Rajo Laurel, with my own daughters as the models, plus my nephew Baby Zion and my niece Baby Aria. Then we’re coming up with the new season of ‘It Takes Gutz to be a Gutierrez’ on E! Channel.”

We tell her people are so amused when she and her mom Annabelle Rama are fighting in the show, which doesn’t happen anymore because her mom has already accepted her boyfriend and talks to him now. “Hindi naman puedeng lagi kaming nag-aaway ng mommy ko. We’re an Asian family, hindi American, so we should set a good example to all our Asian viewers who follow our show.”

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