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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Jan 14, 2015

Is Barbie Forteza's Absence In '#Ewankosau' Prescon Just A Gimmick Of PR Jun Lalin To Drum Up Publicity For The Movie?

BARBIE FORTEZA’s non-appearance in the presscon of her movie with Francis Magundayao, “#ewankosau saranghaeyo” turns out to be a blessing in disguise. The movie’s PR, Jun Lalin, cried at the presscon when Barbie didn’t show up and delivered a long aria against her.

Because of that, Barbie’s mother, Mommy A, called him to explain and apologize. She also cried to Jun on the phone. The ending: Jun forgave her and Barbie and they now promise to help promote the movie. But because of all the controversy, “#ewankosau” got more publicity and was talked about in the presscons we went to recently. It opens in SM and other selected theatres on January 21. Francis will be promoting it in Cebu and Iloilo in person. Let’s see if Barbie will be joining him nor if she'd show up at the premiere night at SM The Block this Sunday.

Another writer says what happened is actually a brain child of Jun Lalin with Barbie’s handlers for the movie to have an issue and be more controversial. “At least, mas napag-usapan siya dahil sa page-emote ni Jun,” says a newshen who thinks it’s really just a gimmick.

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