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Mario Bautista, has been with the entertainment industry for more than 4 decades. He writes regular columns for People's Journal and Malaya.

Feb 8, 2015

Director Mark Reyes On The Secret Of Why 'The Half Sisters' Remains To Be The Top Afternoon Soap After A Year On Air

DIRECTOR MARK REYES helms the long-running afternoon soap, “The Half Sisters”. How would he explain the appeal of the show to its loyal viewers?

“I guess they initially found the show’s premise, the hetero-paternal fecundation where twins are conceived, but with different fathers, quite intriguing,” he says. “But after that’s established, I guess we have to thank the writers for the good script and the great cast for their fine acting na siya talagang nagugustuhan ng viewers. From its unique premise to its unpredictable plot twists and sympathetic characters in complicated story arcs, the viewers enjoyed it all and made the show the number one daytime drama. I’m really so proud of the program’s success since it started airing last year. And things now get more exciting with Eula Valdez joining the cast as Isabela Zuñiga, the rich haciendera who will nurse Jomari Yllana after he loses his memory in an accident. Jean Garcia, Gloria Romero, Barbie Forteza, Thea Tolentino, Derrick Monasterio and Andre Paras are all excited when she started taping for the show. The iconic rivalry of Jean and Eula will once again make the screen sizzle in Book 3 of this consistently top-rating afternoon prime show of GMA.”

“The Half Sisters” remains the uncontested number 1 daytime drama soap nationwide, according to data of the industry's widely trusted ratings service provider Nielsen TV Audience Measurement. It’s the program of choice of viewers not only in its bailiwick Mega Manila and Urban Luzon, but across National Urban Philippines. Expect more riveting revelations as the drama continues in “The Half Sisters” weekdays after “Eat Bulaga” on GMA Afternoon Prime.

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