RIA ATAYDE has given acclaimed performances in such shows as “Halik” and “Maalaala Mo Kaya”.
She is now back on primetime television in the provocative social drama, “Viral Scandal”, that is set to pilot on November 15 on Kapamilya Channel, Kapamilya Online Live, iWant TFC, TFC, Jeepney TV, A2Z Channel 11, and TV 5.
Directed by Dado Lumibao and Froy Allan Leonardo, “Viral Scandal” is about a young girl who gets involved in a scandalous video that goes viral and messes up the peaceful life of her simple family.
Ria plays the role of no-nonsense lawyer Laura Dizon who will stop at nothing, despite seemingly insurmountable odds, to win the case of the family filed against the people responsible for spreading the malicious video that ruined their lives.
This is Ria’s first full-length primetime series since the 2019 fantasy drama “Parasite Island” where she was one of leads.
She her mark in that show opposite an amazing ensemble cast that is a sampling of the industry’s top veteran and most talented actors.
Known for her tenacious portrayal of diverse female characters both on TV and in film, Ria is considered as one of the most accomplished young actresses in the business today.
She has an impressive body of work that consists of unforgettable performances on some of ABS-CBN’s top-rating primetime TV series such as “Ningning”, “My Dear Heart” and “Maalaala Mo Kaya” for which she won the 2016 PMPC Star Awards For Television Best Female New TV Personality trophy for the episode “Puno Ng Mangga.”
Ria has also been featured in a number of Star Cinema’s blockbuster films such as “Can We Still Be Friends”, “The Girl In The Orange Dress”, “The Hows Of Us” and the recent romantic-comedy hit “Love Or Money”.
Although Ria has appeared in a string of special acting stints on Kapamilya Channel since the pandemic, the Beautéderm brand ambassador admits that she has terribly missed working on a full length teleserye/
This is because she recently devoted most of her time as a TV host for a morning show and on her many advocacies, the most notable of which is the voter’s registration campaign for the upcoming national election on 2022.
“It feels so great to work again and be back before the camera,” says Ria. “I like the system of lock-in tapings as everything is so efficient and fast.
"We follow a very strict schedule and it gives me and my co-actors more time to study our characters and bond with each other.
"Work is so difficult these days and I am so grateful to be a part of this very timely series that exposes the dangerous side of social media that can potentially damage and hurt the lives of innocent people.”
“Viral Scandal” is very timely as it explores the proliferation of fake and unverified news online – a serious and relevant issue that Ria, like her character on the series, is passionately opposed to.
“There will always be several sides to every story that we read and see on social media and one of them is the truth. I am an advocate of the truth and lies in all its many ugly forms are unacceptable.
"With this, I find a connection with the character I am portraying on ‘Viral Scandal’ because like me, she is relentless in pursuing the truth,” says Ria who is consistently vocal on social media about her strong convictions against fake news and misinformation, making her an inspiration among many netizens who share the same beliefs as hers.
How will Laura Dizon fit in the narrative of the series? Why is she so tireless in seeking justice against the scandal that has been plaguing the family? What fuels her in seeking the truth?
Don’t miss ‘Viral Scandal’ and be inspired by another empowered woman that Ria breathes life into on this thought-provoking and moving drama.
As for her lovelife, Ria remains unattached. She’s been linked before with the likes of Joshua Garcia and JM de Guzman, but she said they’re just her good friends.
More than ever, she stresses that she’s now just more focused on her career and wants to prove first that she is equally good an actress as her formidable mom, Sylvia Sanchez, who just won several consecutive acting awards from here and abroad and is admittedly one tough act to follow.
For more information and exciting updates on Ria Atayde, follow @RiaAtayde on Twitter and @ria on Instagram; and like Ria Atayde on Facebook.
