RIA ATAYDE is the new White Castle Whisky calendar girl and their campaign is about promoting body positivity with in their 2023 calendar as Destileria Limtuaco & Co., Inc. marks its 60th anniversary.
The image of the White Castle Girl clad in a red bikini atop a white horse has been immortalized in Philippine pop culture.
And Ria Atayde now joins the prestigious roster of White Castle girls which includes Evangeline Pascual, Lorna Tolentino, Techie Agbayani, Carmi Martin, Maria Isabel Lopez, Cristina Gonzales, Glydel Mercado, and Roxanne Guinoo to name a few.
With the internet age, White Castle Whisky did the unthinkable. Just before 2021, the brand shocked netizens when they unveiled YouTube chef and content creator Ninong Ry as their first ever White Castle Boy.
“We weren’t looking to take ourselves too seriously at the time. Coming from the pandemic and working with our tagline Dapat Light Lang, we decided that we should feature someone that had also persevered and created a following during the pandemic,” shares Aaron James Limpe Aw, Executive Vice President of Destileria Limtuaco. “Ninong Ry created some content for us during the year and we thought why not support those who supported us.”
In 2021, the brand decided to give the reigns to the people as they opened the calendar model title to the public. During this public online search, it was TikTok sensation Sassa Gurl who came out on top and her 2022 White Castle Calendar was lauded for being truly inclusive and a win for the LGBT community.
“It wasn’t our intention initially and it was definitely a gamble. We knew there were those who would have negative reactions to our move,” shares Brandon Jon Limpe Aw, VP for Administration of Destileria Limtuaco.
Regardless, the move created a media firestorm and the brand soon realized that it could do so much more with their annual calendar release.
As Destileria Limtuaco President and CEO Olivia Limpe-Aw puts it:
“We had released past calendars that launched the careers of actresses and models.
"With that kind of clout, we decided that we could use this platform to launch different causes and advocacies.
"Sexy calendars have become a contentious concept. The featured beauty standards have been deemed unrealistic and not representative of the everyday female.
"We don’t have to focus on just being thin all the time but on what we can contribute to our family, to society, our country. We felt Ria Atayde best represents all of us.
"She’s a very confident person and someone who is full of confidence like her is a beautiful person. Ria is not only a good actress, she also works for her family and is the head of their company that produced Arjo Atayde’s international series, ‘The Cattleya Killer’.
"Truly a woman of many talents, so we’re happy to have Ria as the new White Castle Whisky calendar girl.”
Ria says she was so surprised when told she’d be their calendar girl.
“I never expected it kasi you know naman calendar girls fit a certain mold and big girls like me don’t get to be models for calendars,” she says.
“So I was in disbelief. Sabi ko, talaga ba? But I like their concept of instilling body positivity.
"Kasi I believe one can be sexy and wholesome at the same time. It’s how you embrace your body, flaws and all. So after we did the pictorial for the calendars, sabi ko, ay kaya ko pala. It definitely gave me a lot more confidence about myself.”
And Ria does show us that you are at your sexiest when you’re comfortable with and confident in yourself.
“Beauty comes in countless forms, shapes, and sizes. At this day and age, beauty cannot and should not be confined in a singular mold,” says Ria.
“I am honored to be chosen as a White Castle Whisky Girl as the brand allows and supports my advocacy to empower each and every woman to embrace her femininity and celebrate her body.”
Together, White Castle Whisky and Ria Atayde aims to join hand-in-hand in sending out a positive and affirming message on the vast diversity of beauty and the multiple variations of what it truly means to be confident and sexy in the hopes of enabling millions of women to embrace the power that they wield as they all stand united in making the world a better place.
For more information on White Castle Whisky and for exciting news updates on Ria Atayde, like White Castle Whisky on Facebook.